Speaker
Gilad Barash
Senior Data/AI Strategist
Matrix DnA
Gilad Barash has spent 15 years building data and AI systems inside enterprises and making them stick. As Head of Business and Digital Transformation at Matrix, he works with global organizations on technology transformation and closing the gap between AI ambition and the organizational design, data foundations, AI upskilling, and governance needed to make transformation successful. Prior, he was VP of Analytics, responsible for measurably moving revenue, churn, and product engagement at scale.
Gilad is the creator and host of the Who’s Your Data? podcast, a regular speaker at major industry events including IIEX and WIN Global, and has mentored at Google for Startups Accelerator. He holds an MS in Computer Science from San Diego State University.
SessionS
The AI-Native Enterprise: How AI Is Reshaping Work, Teams, Systems, and Decision-Making
LeanLeaderSummit 2026
In this session, Gilad Barash challenges the dominant narrative around enterprise AI – that value comes from deploying the right models – and makes the case that the real competitive advantage belongs to organizations that redesign how they operate, not just what tools they use.
Drawing on real-world implementations across procurement, logistics, and enterprise operations, this talk walks through three live use cases that move AI beyond productivity assistance into operational decision-making. The session introduces a practical three-layer maturity framework — from Personal AI to Workflow AI to Enterprise AI, and addresses why most AI initiatives fail before they scale: disconnected data, absent governance, and organizations that bolt AI onto broken processes and call it transformation. Attendees will leave with a concrete architecture for the AI-native enterprise and a clear answer to the question that actually matters: not „What AI tool should we buy?“ but „How do we redesign the way our organization operates?“
Company
Matrix DnA
MatrixDnA is the leading company in the field of big data, BI and AI for 10 years in a row according to the STKI survey. We employs about 300 experts and experienced analysts, and own over 500 successful data projects.
Our team specializes in six core areas: Big Data & Cloud, Business Analytics, Data Science, Business Intelligence, Artificial intelligence and Data Integration.
We provide a comprehensive suite of solutions and services including business performance management, advanced visualization solutions, data analytics for information analysis, advanced data integration capabilities, and implementation of business applications in fields such as finance, customer service, marketing and sales, risk management and regulation.
We have over 400 clients from all sectors - public sector, government organizations, financial sector, healthcare, high-tech, enterprise, commercial and other organizations.
Our approach is uniquely client-centric, focused on understanding and meeting the holistic needs of our clients in relation to their specific business environments. We aim to adapt technological solutions to optimally meet organizational needs, converting these solutions into additional revenue streams for our clients.
Our team, comprising highly skilled, experienced, and creative professionals along with leading academics, works in unison to deliver advanced, innovative, and groundbreaking solutions to our customers. We have a proven track record of successful projects in various sectors, from end-to-end turnkey projects to collaborative work with internal teams and managed BI services.
In addition, our partnership with leading suppliers in Big Data & BI allows us to customize our technology and business model to fit each client's unique needs. With the resilience, financial stability, and technological knowledge inherent in our association with Matrix, we provide our clients with unparalleled value and confidence in their data-driven decisions.