Speaker
Michael Düren
Geschäftsfeldleiter professional IT-Services / Leiter Kompetenzzentrum “Digitale Teilhabe für Alle”
Pfennigparade PSG
Michael Düren, employee of the Foundation “Stiftung Pfennigparade”.
Business Unit Manager professional IT-Services
Head of Competence Center “Digital Participation for All
Member of the §5 committee for barrier-free information technology of BITV 2.0 and participating in the working groups on mobile applications, accessibility in teaching and OZG
Member of the IAAP D-A-CH working group accessibility in education
Member of the advisory board IAAP D-A-CH
Author of the guide: Avoiding digital barriers from the beginning, implementation of BITV 2.0 for local governments in Bavaria
CURRICULUM VITAE (SHORT)
1995-1998: Computer science studies at the Hamburg University of Applied Sciences, graduation 2000 Dipl. Inf. (FH)
1998-2006: Head of Software Development / Project Manager for group-wide developments, DOCexpert Computer GmbH
2006-2008: Head of Software Development, PROSOZ Herten GmbH
2008-2016: Head of data and integration management, BG-Phoenics GmbH
Since 2016: Business Unit Manager IT Services, Pfennigparade PSG GmbH, Foundation “Stiftung Pfennigparade”
SessionS
Effect of simple language in digital communication
Lean Leader Summit 2025
Customer perspective - employee perspective
An excursion into digitalization over the last 40 years and its effects on our communication foundations in the digital space. Our demographics are changing (today and in ten years), so the endpoints of communication are also changing, especially in the digital world.
Introduction to how do we explain products/services and how could this be presented in simple language. Why is less more for potential customers (employees).
Practical examples & Plenum discussion on the participants' own questions through the lecture
Company
Pfennigparade PSG GmbH
Die Zukunft zählt auf uns.
Since Pfennigparade was founded in the early 1950s as a citizens’ movement to combat the polio epidemic, we have been supporting people with physical disabilities and other impairments. Nowadays, we do so at all stages of life and in all walks of life. Our main goals are inclusion and social participation of people with disabilities. We support people with disabilities in achieving the best possible quality of life in a self-determined way.